Understand cohorts, retention, revenue and affiliate performance.
11 articles
A practical comparison of affiliate reporting approaches: native platform dashboards, custom spreadsheets, and purpose-built tools like CB-Stats. Which views actually matter, what each approach misses, and how to stop wasting time on manual reporting.
Read article : Affiliate reporting dashboards: from spreadsheet chaos to actual insightsA complete framework for calculating affiliate campaign ROI with real cost data. Covers true cost accounting, ROI by traffic source, when negative short-term ROI is acceptable, and how to allocate budget based on returns.
Read article : Affiliate ROI calculation: the real numbers behind cam site campaign profitabilityPractical A/B testing for affiliate landing pages. How to set up tests cheaply, what page elements to test first, when results are statistically significant, and the tests that actually improved my conversion rates.
Read article : Affiliate A/B testing landing pages: what actually moves conversion ratesA practical walkthrough of cohort analysis for cam site affiliates. How to group spenders by signup month, measure retention, calculate LTV, and compare traffic source quality using real data from 8M+ transactions.
Read article : Affiliate cohort analysis: how I use monthly cohorts to predict cam site revenueA practical guide to affiliate revenue forecasting covering 3 models that work for cam affiliates, how to adjust for seasonality, building a monthly projection spreadsheet, and the common mistakes that make forecasts useless.
Read article : Affiliate revenue forecasting: predict your earnings before they happenA practical guide to affiliate conversion tracking covering funnel setup for cam affiliates, the two conversion rates that matter, cross-platform tracking, and tracker parameter strategies that show you where revenue actually comes from.
Read article : Affiliate conversion tracking: measure every step from click to spenderA hands-on guide to affiliate analytics tracking covering the metrics that predict revenue growth, tracker tag setup for cam affiliates, campaign attribution, and how to build a data pipeline that shows you where the money comes from.
Read article : Affiliate analytics tracking: the complete guide to measuring what mattersA breakdown of spender retention metrics from 7 years of cam site affiliate data. Covers cohort analysis, lifetime value by acquisition source, churn timelines, and practical strategies to improve retention through better traffic targeting.
Read article : Cam site spender retention: why keeping buyers matters more than finding new onesA data-backed look at whale spenders on cam sites, how they behave, why they matter disproportionately to affiliate revenue, and what happens when they churn. Based on 7 years of tracking high-value referrals.
Read article : Cam site whale spenders: how top 5% of users drive 60% of affiliate revenueMonthly revenue data from 7 years of cam site affiliate accounts showing exactly when revenue peaks, when it drops, and how to adjust your strategy for each phase of the year.
Read article : Cam site seasonal revenue trends: monthly patterns and how to plan for themA data-backed guide to cam site affiliate revenue covering how commissions work, what affiliates actually earn across platforms, spender quality problems, and optimization strategies that move the needle.
Read article : Cam site affiliate revenue: how it works and what to expectAffiliate programs, traffic, analytics and practical guidance for your website.
