Whitelabel
A whitelabel is a fully branded version of another cam platform that runs on your own domain, showing the same models and features but under your site name and design.
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Affiliate and analytics terminology, explained.
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Whale spender
A whale spender is a referred user who has spent $10,000 or more in total on a cam platform, generating $2,000+ in commission for the referring affiliate.
Read article : Whale spenderUTM Parameters
UTM parameters are tags appended to URLs that identify the source, medium, campaign, and other attributes of traffic so affiliates can track which promotions generate revenue.
Read article : UTM ParametersTraffic Source
A traffic source is where your visitors come from before they click your affiliate link, such as search engines, social media, forums, or paid advertising.
Read article : Traffic SourceToken rate
Token rate is the exchange ratio between real currency and the virtual tokens used on cam platforms, which determines how much a user pays per token and how much the affiliate earns per token spent.
Read article : Token rateSub-affiliate
A sub-affiliate is a secondary affiliate recruited by a primary affiliate, where the primary affiliate earns a percentage of the sub-affiliate's generated revenue as an override commission.
Read article : Sub-affiliateSplit Testing
Split testing (A/B testing) is the practice of running two or more variations of a page, link, or creative simultaneously to determine which version produces better affiliate results.
Read article : Split TestingSpender retention
Spender retention is the ability to keep your referred buyers actively purchasing tokens over time, measured as the percentage of spenders who continue making purchases in subsequent months.
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Return on investment (ROI) measures how much profit an affiliate campaign generates relative to its cost, expressed as a percentage.
Read article : ROI (Return on Investment)Revshare
Revenue share (revshare) is a commission model where affiliates earn a percentage of every dollar their referred users spend, for the entire lifetime of that user.
Read article : RevshareRecurring Commission
Recurring commission is an affiliate earnings model where you receive a percentage of every purchase a referred user makes, not just their first one, for as long as they remain active.
Read article : Recurring CommissionPPS vs revshare
PPS (pay-per-signup) and revshare are the two main commission models in cam affiliate programs. PPS pays a one-time bounty per signup; revshare pays a percentage of user spending indefinitely.
Read article : PPS vs revshareBuild your next move.
Affiliate programs, traffic, analytics and practical guidance for your website.