Pixel Tracking
Pixel tracking uses a tiny invisible image or JavaScript snippet embedded on a page to record when a user visits that page, enabling conversion attribution for affiliate campaigns.
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Affiliate and analytics terminology, explained.
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Payout Frequency
Payout frequency is how often an affiliate program sends your earned commissions to your bank or payment account, typically weekly, biweekly, or monthly.
Read article : Payout FrequencyPayment threshold
Payment threshold is the minimum amount of earned commission an affiliate must accumulate before the platform will process a payout, also called minimum payout.
Read article : Payment thresholdLifetime value (LTV)
Lifetime value (LTV) is the total commission revenue a single referred user generates for an affiliate across their entire account history, from first purchase to last.
Read article : Lifetime value (LTV)Landing Page
A landing page is the first page a visitor sees after clicking an affiliate link, designed to convert that visitor into a signup or sale.
Read article : Landing PageGeo-targeting
Geo-targeting is the practice of directing or customizing traffic and content based on a visitor's geographic location, allowing affiliates to optimize their campaigns for specific countries or regions.
Read article : Geo-targetingEPC (earnings per click)
EPC is the average amount of commission earned for each click on your affiliate links, calculated by dividing total earnings by total clicks over a given period.
Read article : EPC (earnings per click)Deep linking
Deep linking is the practice of creating affiliate links that direct visitors to a specific page on the platform rather than the homepage, increasing relevance and conversion potential.
Read article : Deep linkingCTR (Click-Through Rate)
Click-through rate (CTR) is the percentage of people who click on a link or ad compared to the total number who saw it, measuring how compelling your affiliate promotions are.
Read article : CTR (Click-Through Rate)CPM (Cost Per Mille)
CPM (cost per mille) is the price an advertiser pays for 1,000 ad impressions, used as the standard pricing model for display advertising on tube sites and adult ad networks.
Read article : CPM (Cost Per Mille)Cost per acquisition (CPA)
Cost per acquisition (CPA) is a commission model where affiliates earn a one-time fixed bounty each time a referred user completes a qualifying action, such as signing up or making a first purchase.
Read article : Cost per acquisition (CPA)Cookie duration
Cookie duration is the length of time a tracking cookie stays active in a visitor's browser after they click an affiliate link, determining how long the affiliate can earn commission from that visitor's actions.
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Affiliate programs, traffic, analytics and practical guidance for your website.