Table of Contents
Definition
EPC is the average amount of commission earned for each click on your affiliate links, calculated by dividing total earnings by total clicks over a given period.
Quick answer: EPC (earnings per click) is your total affiliate commission divided by the total number of clicks on your affiliate links. If you earned $500 from 10,000 clicks in a month, your EPC is $0.05. It measures the revenue efficiency of your traffic.
Key takeaways
- EPC = total commission / total clicks. It measures the average revenue value of each visitor you send.
- Cam site affiliate EPC varies widely from $0.01 to $0.15+ depending on traffic quality, geo mix, and how long you have been running.
- EPC is most useful for comparing traffic sources against each other, not as an absolute benchmark.
How to calculate EPC
InfoEPC time windows
Calculate EPC using at least a 90-day window for cam site affiliate programs. Shorter windows undercount revenue because many spenders do not make their first purchase until days or weeks after signup.
What EPC tells you about your traffic
| Traffic source | Typical EPC range | Notes |
|---|---|---|
| Organic search (targeted) | $0.05 - $0.15 | Highest EPC, lowest volume typically |
| Organic search (broad) | $0.02 - $0.06 | Higher volume, diluted intent |
| Social media | $0.005 - $0.02 | High volume, low conversion intent |
| Paid traffic | $0.01 - $0.08 | Varies by targeting quality |
Improving your EPC as a cam affiliate
- Target keywords with purchase intent rather than informational queries
- Use deep links to send visitors to relevant pages instead of the homepage
- Focus geo-targeting on tier-1 countries where spenders have higher average transaction values
- Cut traffic sources with consistently low EPC and reallocate effort to high-EPC sources
Frequently Asked Questions
What is a good EPC for cam site affiliates?
An EPC above $0.05 on a 90-day window is solid for cam site affiliates. Top performers with highly targeted organic traffic can see $0.10-$0.15. Anything below $0.02 suggests your traffic quality needs improvement.
Is EPC the same as RPM?
No. EPC is earnings per click (total revenue / clicks). RPM is revenue per mille, meaning revenue per 1,000 impressions. RPM is used more in display advertising. For affiliate marketing, EPC is the standard metric.
Why is my EPC different from what the affiliate program reports?
Affiliate programs often show network-wide average EPC, which includes all affiliates. Your personal EPC depends on your specific traffic quality. If your EPC is higher than the network average, your traffic converts better than most affiliates.
Frequently Asked Questions
What is a good EPC for cam site affiliates?
An EPC above $0.05 on a 90-day window is solid for cam site affiliates. Top performers with highly targeted organic traffic can see $0.10-$0.15. Anything below $0.02 suggests your traffic quality needs improvement.
Is EPC the same as RPM?
No. EPC is earnings per click (total revenue / clicks). RPM is revenue per mille, meaning revenue per 1,000 impressions. RPM is used more in display advertising. For affiliate marketing, EPC is the standard metric.
Why is my EPC different from what the affiliate program reports?
Affiliate programs often show network-wide average EPC, which includes all affiliates. Your personal EPC depends on your specific traffic quality. If your EPC is higher than the network average, your traffic converts better than most affiliates.
