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Cost per acquisition (CPA)

CB Stats cohort analysis showing average and adjusted lifetime value.
Table of Contents

Definition

Cost per acquisition (CPA) is a commission model where affiliates earn a one-time fixed bounty each time a referred user completes a qualifying action, such as signing up or making a first purchase.

Quick answer: CPA pays a fixed bounty per qualifying action. Chaturbate pays $1-$5 per signup depending on geo. It is faster cash but lower total earnings than revshare for quality traffic.

Key takeaways

  • CPA bounties on cam programs typically range from $1 to $5 per signup, with higher payouts for tier-1 geos like the US and UK
  • CPA removes long-term risk since you get paid whether or not the user ever spends money
  • For high-intent traffic that converts into repeat spenders, revshare almost always outearns CPA over 12+ months
  • CB-Stats helps you compare what your referrals would have earned under revshare vs what CPA actually paid

What cost per acquisition means in cam affiliate programs

CPA pays you a fixed dollar amount each time someone you referred completes a specific action, usually signing up or making their first token purchase. The amount depends on the program and the user's country. Chaturbate pays between $1 and $5 per signup. Stripchat CPA ranges from $1 to $5 as well, with US traffic at the top end.
The qualifying action varies. Some programs pay on signup alone (PPS, or pay-per-signup). Others require the user to spend a minimum amount before you get paid. Read the fine print. I have seen affiliates send thousands of signups only to learn that 80% did not meet the minimum spend requirement.

When CPA makes sense over revshare

CPA works best when your traffic has low purchase intent or short retention, because you get paid upfront regardless of whether users keep spending. If you run social media traffic that generates a lot of curiosity signups but few repeat buyers, CPA extracts value from those one-time visitors that revshare never would.
  • High-volume, low-intent traffic (social media, viral content): CPA wins
  • SEO or organic traffic with high purchase intent: revshare wins
  • Paid traffic with tight margins: CPA gives predictable ROI per click
  • Mixed traffic: split-test both models on different tracker links
I run CPA on my social campaigns and revshare on my SEO sites. The social traffic generates 4x more signups but the per-user value is around $2.50. My SEO referrals average $85 in lifetime commission each. Different traffic, different model.

How CB-Stats helps you evaluate CPA vs revshare

CB-Stats tracks every transaction from your referred users and calculates their total lifetime spending, giving you hard numbers to compare against CPA bounties. If your average referral generates $40 in revshare commission over 12 months, and the CPA bounty is $3, you are leaving $37 on the table per user by choosing CPA.
The spender analytics page shows you how many of your referrals actually become paying users, and how much they spend. If only 8% of your signups ever buy tokens, and their average spend is low, CPA might genuinely be the better call. The numbers tell you; guessing costs money.

Typical CPA rates by geography

RegionChaturbate CPAStripchat CPA
United States$5.00$5.00
United Kingdom$5.00$4.00
Germany$5.00$4.00
France$3.00$3.00
Rest of world$1.00$1.00
These rates change. Programs adjust CPA bounties based on how well traffic from each region monetizes. Always check the current rate card before making model decisions.

Frequently Asked Questions

What is the difference between CPA and PPS?

PPS (pay-per-signup) pays on registration alone. CPA can require a qualifying action beyond signup, like a first purchase or minimum spend. In cam affiliate programs, the terms are often used interchangeably, but always check what action actually triggers the payout.

Can I run CPA and revshare at the same time?

Yes. Most programs let you create separate tracker links with different commission models. Send your high-intent traffic to revshare trackers and your low-intent traffic to CPA trackers. CB-Stats can track performance across both.

How fast do CPA bounties get paid?

Chaturbate pays biweekly. Stripchat pays monthly. The bounty is credited when the qualifying action happens, but actual payment follows the program's regular payout schedule. Expect 2-4 weeks between the signup and receiving the money.

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