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PPS vs revshare

CB Stats cohort analysis showing average and adjusted lifetime value.
Table of Contents

Definition

PPS (pay-per-signup) and revshare are the two main commission models in cam affiliate programs. PPS pays a one-time bounty per signup; revshare pays a percentage of user spending indefinitely.

Quick answer: PPS pays $1-$5 per signup with instant payout. Revshare pays 20%+ of all future spending with no cap. For quality traffic, revshare earns 5-15x more over 12 months.

Key takeaways

  • PPS gives immediate cash flow but caps your earnings per referral at $1-$5
  • Revshare starts slower but compounds as users keep spending, with no ceiling on per-referral earnings
  • The breakeven point where revshare overtakes PPS is typically between month 8 and month 14 for decent traffic
  • You can run both models simultaneously using different tracker links to compare performance on the same traffic

What PPS and revshare actually pay

PPS pays you a fixed bounty (typically $1-$5) each time someone signs up through your link, while revshare pays you 20%+ of every dollar that user spends for the rest of their account lifetime. With PPS, you get paid once and you are done. With revshare, a single referral can earn you $5 or $5,000 depending on how much they spend.
On Chaturbate, PPS pays $1-$5 depending on the user's country. Revshare pays 20% of all token purchases with a lifetime cookie. On Stripchat, PPS is $1-$5 and revshare is 25-45%. The PPS rates are similar across platforms but revshare rates vary more.

The math behind choosing a model

The decision comes down to one number: average revenue per referral over your time horizon. If your average referral generates less than $5 in total revshare commission over the period you care about, PPS pays more. If they generate more than $5, revshare wins.
ScenarioPPS earningsRevshare earnings (12 months)Winner
1,000 signups, 5% spend, $20 avg spend$3,000$2,000PPS
1,000 signups, 10% spend, $80 avg spend$3,000$16,000Revshare
1,000 signups, 15% spend, $200 avg spend$3,000$60,000Revshare
1,000 signups, 3% spend, $10 avg spend$3,000$600PPS
These numbers assume a $3 average PPS bounty and 20% revshare. The percentage of signups that actually spend money (conversion to spender) and their average spending are what make or break revshare. Low conversion + low spend = PPS. Decent conversion + decent spend = revshare by a mile.

How to test both models on your traffic

Create two tracker links for the same traffic source, one on PPS and one on revshare, then split your traffic between them for 90 days. After 90 days, compare total earnings. The revshare link will probably be behind at that point because it takes time to compound. Check again at 6 months and 12 months.
  1. Set up a PPS tracker link and a revshare tracker link on the same program
  2. Split traffic evenly (alternate links, or A/B test if your site supports it)
  3. Track both in CB-Stats for at least 6 months before making a final call
  4. Check conversion rate, spender percentage, and per-user revenue for each tracker

TipThe hybrid approach

Some affiliates run PPS on low-intent traffic (social, viral) and revshare on high-intent traffic (SEO, niche sites). You do not have to pick one model for everything. Match the model to the traffic quality.

How CB-Stats helps you decide

CB-Stats tracks per-user spending and calculates LTV by cohort and tracker, giving you the exact numbers to compare against PPS bounties. If your cohort analysis shows that the average referral generates $42 in revshare commission over 12 months, and PPS would have paid $3 per signup, you know revshare is earning you 14x more per user.
The adjusted LTV feature (which removes the top and bottom 10% outliers) is especially useful here. It tells you what a typical referral earns, not what the average is pulled up to by a few whales. If your adjusted LTV is $18 and PPS pays $3, revshare still wins 6x over.

Frequently Asked Questions

Can I switch from PPS to revshare on existing referrals?

No. The commission model is set when the user signs up. You cannot retroactively change existing referrals from PPS to revshare or vice versa. You can only change the model on new referrals by updating your tracker link settings.

Is there a hybrid model that combines PPS and revshare?

Some programs offer hybrid deals at higher volume, where you get a small upfront bounty plus a lower revshare percentage. These are usually negotiated directly with your affiliate manager. Standard programs typically offer one or the other.

How long should I test before choosing a model?

At minimum 6 months for revshare to show its real potential. At 90 days you will see early signals, but revshare earnings are still ramping. I recommend running a 12-month comparison with at least 500 signups per tracker before making a permanent decision.

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