Conversion rate
Conversion rate is the percentage of visitors who complete a desired action, such as signing up or making a token purchase, out of the total visitors sent through your affiliate link.
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Affiliate and analytics terminology, explained.
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Cohort retention
Cohort retention measures what percentage of users who signed up in a given time period continue making purchases in subsequent months.
Read article : Cohort retentionChurn rate
Churn rate is the percentage of referred spenders who stop making purchases over a given time period, indicating how quickly your active spender base is shrinking.
Read article : Churn rateChargeback
A chargeback is a payment reversal initiated by a spender's bank or credit card company, which claws back the original transaction amount and reduces the affiliate's earned commission.
Read article : ChargebackAffiliate tracker
An affiliate tracker is a URL parameter appended to your referral link that identifies which traffic source, campaign, or page sent a specific visitor to the cam platform.
Read article : Affiliate trackerAffiliate cookie
An affiliate cookie is a small file stored in a visitor's browser that records which affiliate referred them, ensuring the affiliate gets credit for any future signups or purchases within the cookie window.
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Affiliate programs, traffic, analytics and practical guidance for your website.