EPC (earnings per click)
EPC is the average amount of commission earned for each click on your affiliate links, calculated by dividing total earnings by total clicks over a given period.
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Geo-targeting
Geo-targeting is the practice of directing or customizing traffic and content based on a visitor's geographic location, allowing affiliates to optimize their campaigns for specific countries or regions.
Read article : Geo-targetingLanding Page
A landing page is the first page a visitor sees after clicking an affiliate link, designed to convert that visitor into a signup or sale.
Read article : Landing PageLifetime value (LTV)
Lifetime value (LTV) is the total commission revenue a single referred user generates for an affiliate across their entire account history, from first purchase to last.
Read article : Lifetime value (LTV)Payment threshold
Payment threshold is the minimum amount of earned commission an affiliate must accumulate before the platform will process a payout, also called minimum payout.
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Payout frequency is how often an affiliate program sends your earned commissions to your bank or payment account, typically weekly, biweekly, or monthly.
Read article : Payout FrequencyPixel Tracking
Pixel tracking uses a tiny invisible image or JavaScript snippet embedded on a page to record when a user visits that page, enabling conversion attribution for affiliate campaigns.
Read article : Pixel TrackingPPS vs revshare
PPS (pay-per-signup) and revshare are the two main commission models in cam affiliate programs. PPS pays a one-time bounty per signup; revshare pays a percentage of user spending indefinitely.
Read article : PPS vs revshareRecurring Commission
Recurring commission is an affiliate earnings model where you receive a percentage of every purchase a referred user makes, not just their first one, for as long as they remain active.
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Revenue share (revshare) is a commission model where affiliates earn a percentage of every dollar their referred users spend, for the entire lifetime of that user.
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Return on investment (ROI) measures how much profit an affiliate campaign generates relative to its cost, expressed as a percentage.
Read article : ROI (Return on Investment)Spender retention
Spender retention is the ability to keep your referred buyers actively purchasing tokens over time, measured as the percentage of spenders who continue making purchases in subsequent months.
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