Revshare, CPA and SOI: how programs price your traffic

People ask which payout to pick as if the answer lived in a comparison table. The table is the easy part. The real question is who is taking the risk on the user's future spending, and how much of that future they are willing to pay you today.

Revshare, CPA and SOI are not three different products. They are three prices on the same person.

Revshare is the payout you build over years. You get a cut of what the user spends, for as long as that account stays on the program. On Chaturbate that cut is 20% of money spent after a referred user registers, according to Chaturbate's own affiliate note updated 21 April 2025. You want that relationship to still exist in three years.

That is why I only put serious traffic on a program that has either been running for years or sits inside a large operation. Chaturbate and Stripchat are the examples I use. Size is not a promise they will still be there. It is an insurance policy: more likely that the payout keeps arriving long enough for the tail to matter.

If the program dies, your revshare dies with it. CPA and SOI already paid you. That is the trade.

Last-touch matters here too. Chaturbate attributes the signup to the last referring affiliate at registration. After that, the 20% continues on that account. A cookie from years ago does not own a user who later registered through someone else. Chaturbate's April 2025 affiliate note also sets cookies on clicks, not ad impressions.

CPA is usually an advance on the money the program expects to make from the users you send. The program looks at a paying user, estimates what that person is worth over a few years, and pays you a slice of that number today.

The slice is not always large. A cam CPA can sit around $10. Casino first-time depositor deals are another world. Track360's July 2026 rate-card benchmark puts Tier-1 online casino CPA at $150 to $400, with a $250 median. Top-end partners still advertise ceilings around €600 to €700. N1 Partners was listing CPA up to €700 (about $807) in a 16 September 2026 note.

The useful way to think about it is not the sticker. It is the share of the revshare you are selling. In my own arithmetic, a CPA often lands around 40% to 80% of what that same user would have paid you in revshare over the years. That is an operator rule of thumb, not a published program term. The program is trying to buy the lifetime cheaply enough to still profit after chargebacks, support, and the users who never spend again.

CPA does not have to mean a paying action. In older media-buyer language it just meant cost per acquisition, and the acquisition could be a lead. In adult and cam offers today, people mostly use CPA for a new paying user. Read the offer. If it pays on a card or a first token purchase, that is a payer CPA. If it pays on a form, that is SOI wearing a CPA label.

Not every revshare program sells CPA. Not every CPA program sells revshare. See also the glossary entries for revshare and cost per acquisition (CPA).

The decision is what you earn in revshare, over how many years, versus what you can collect today in CPA.

If you are actually good with money, CPA can win. You take the cash now and put it to work. A dollar invested today can outgrow the remaining 20% to 60% of lifetime value you left on the table. If you spend the CPA on a nicer month, you just sold the tail for rent.

I do not assume everyone will invest it. Most affiliates will not. In that case revshare is the slower, larger payout, as long as the program is still standing.

SOI, single opt-in, pays when someone fills a form. No card. Sometimes no email confirmation, which is the opposite of DOI (double opt-in), where the user has to confirm the mailbox.

It is the easiest way to make a first dollar. The user types an email, maybe a password, and you get paid. The amounts are small. A lot of SOI sits between a few cents and a dollar. Chaturbate's own free-signup payout is $1.00 on Tier 1 countries. Dating in the Nordics is the usual exception. Public OfferVault listings checked on 18 September 2026 included a Finland Singles50 mobile SOI at €5.85 and a Norway NaughtyDate SOI at $7.00. You will see higher outliers. You will not see cam SOI in the hundreds.

From the program's side, SOI is still LTV math. They watch a pile of form-fills, count how many become payers, and divide. If 100 SOI leads produce 5 paying users, and those payers are worth $40 of affiliate value each, one form-fill is worth about $2 before their own costs. They pay you less than that.

When you work through a multi-offer network such as CrakRevenue, you often see SOI, DOI, PPS and CPA next to revshare on the same brand. On Chaturbate those payouts already exist on the parent program. The network is the affiliate. They take a cut and show you a cheaper sticker.

Chaturbate already pays SOI on its own program. Its pay-per-signup note, updated 21 April 2025, pays $1.00 for a new registration from a Tier 1 country, $0.10 from Tier 2 and $0.01 from Tier 3. Email and credit card are optional. The public affiliates page uses the same free-signup payout and says email verification is not required. Chaturbate also sells 20% revshare, a $50 broadcaster bounty, and 5% on referred affiliates.

Checked on 18 September 2026, CrakRevenue's public Chaturbate page advertised $0.80 SOI and 15% lifetime revshare. Direct Chaturbate is $1.00 SOI on Tier 1 and 20% on spend. The $0.20 and the 5 points are the network's margin for landers, tracking, support, and the leads that never spend.

Stripchat on the same network, last updated 19 August 2026 on their offer page, listed four payouts on one brand: $2.10 SOI, $3.50 DOI, $168 PPS, and 16.25% lifetime revshare. Direct Stripchat terms vary by source and volume. Read the parent rate card next to the network sticker before you treat them as the same offer.

Keep the two layers separate. The 40% to 80% band above is how I think about a program paying CPA instead of lifetime revshare. A network sitting in the middle can pay you much less than that. The $10 CPA on a $50 lifetime in the table is 20% to you. That is a teaching example of a network cut, not Chaturbate's $50-per-spender bounty and not the 40% to 80% program band.

For the wider network-versus-direct catalog, see adult affiliate networks compared.

Networks are not a charity. They pay salaries and offices. Your commission is a marketing cost they need to recoup on the parent program.

SOI is the dangerous one for them. There is no card and often no mail check, so a bot farm can manufacture leads. If the network is on parent revshare, they only get paid when those users spend. I treat 5% of SOI becoming payers as the kind of floor they have in mind. If your traffic comes in at 0.5%, they lose money on every lead they paid you. If they are passing through parent SOI, junk signups still get reversed, and they lose the cut they kept plus the money they paid you.

Then they cut the SOI. Sometimes they cut the CPA too. They will say your traffic does not convert. What they mean is: we cannot recover the money we advanced you.

That is also why the same brand can stay open on revshare while the SOI disappears. Parent revshare costs the network nothing until the user pays. Parent SOI already moved money on the signup.

I still split-test. Direct revshare on Chaturbate is my default for SEO and content. Networks are for testing landers, or when I want a different sticker on a parent payout I already know.

If you want the longer model-by-model catalog, read cam site revenue models explained. This page is the pricing logic behind that catalog. Chaturbate's own menu is in the commission structure breakdown.