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  1. Conversion rate

    Affiliate programs & monetizationArticle

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  2. Cookie duration

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  3. Cost per acquisition (CPA)

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    Theory18 editorial
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  4. CPM (Cost Per Mille)

    Traffic & SEOArticle

    Theory18 editorial
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  5. CTR (Click-Through Rate)

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    Theory18 editorial
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  6. Deep linking

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    Theory18 editorial
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  7. EPC (earnings per click)

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    Theory18 editorial
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  8. Geo-targeting

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    Theory18 editorial
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  9. Landing Page

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    Theory18 editorial
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  10. Lifetime value (LTV)

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    Theory18 editorial
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  11. Payment threshold

    Affiliate programs & monetizationArticle

    Theory18 editorial
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  12. Payout Frequency

    Affiliate programs & monetizationArticle

    Theory18 editorial
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  13. Pixel Tracking

    Affiliate programs & monetizationArticle

    Theory18 editorial
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  14. PPS vs revshare

    Affiliate programs & monetizationArticle

    Theory18 editorial
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  15. Recurring Commission

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    Theory18 editorial
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  16. Revshare

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    Theory18 editorial
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  17. ROI (Return on Investment)

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    Theory18 editorial
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  18. Spender retention

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    Theory18 editorial
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  19. Split Testing

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    Theory18 editorial
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  20. Sub-affiliate

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